Top 5 Best CRM for Small Business 2024: An Honest Review


Are you a small business owner seeking ways to simplify your customer interactions and sales processes? Struggling with the decision of which CRM to choose? With the rapid advancements in technology, a lot of problems once faced by small businesses have meshed into requirement-specific tools and software – one such tool being a CRM, or Customer Relationship Management System. As we peek into the future, the buzz is all around the best CRM for small business 2024, and for good reason.

The Importance of CRM for Small Businesses

For small businesses, customer relationships form the backbone of durability and success. In an increasingly digitized business landscape, maintaining these relationships manually has become a cumbersome task. Here’s where a CRM comes into play. These automated tools streamline customer interactions, sales tracking, and performance analytics, letting you focus on what truly matters — growing your business.

How to Choose the Best CRM for Your Business

Choosing the perfect CRM for your small business can indeed be overwhelming, given the sea of options. But with a systematic approach and a clear understanding of your specific needs, it’s perfectly achievable. The key is to choose the CRM that aligns most closely with your business objectives, size, and available resources.

Consider the following top picks as a quick guide:
1. HubSpot CRM: Best for an all-in-one marketing, sales, and customer support solution, although potentially expensive for smaller businesses
2. Pipedrive: Best for businesses that prioritize sales pipeline tracking. Offers affordability for small to medium-sized businesses
3. Salesforce: Best for larger enterprises with complex CRM needs, may be pricey and complex for smaller businesses
4. Zoho CRM: Best for ease of use and customization. Equally beneficial for growing micro businesses
5. CRM: Great for businesses with unique needs that don’t fit traditional CRM categories

Each of these CRM systems has its unique strengths and weaknesses, so the optimal choice depends on your business context.

For a comprehensive understanding, take a quick glance at the infographic representing “Choosing the right CRM for Small Businesses 2024”.

Choosing the right CRM for Small Businesses 2024 - best crm for small business 2024 infographic top-3-list

As we dive deeper into this article, we’ll provide an honest review of these CRMs, focusing on key features, pricing, pros and cons, and more, to help you make the most informed decision.

Understanding CRM and Its Role in Small Businesses

What is CRM?

Customer Relationship Management (CRM) is more than just a software; it’s a comprehensive approach to managing all your business’s relationships and interactions with your customers and potential customers. A CRM system helps businesses stay connected to customers, streamline processes, and improve profitability. It centralizes customer information, tracks customer interactions, and automates various workflow processes such as tasks, calendars, and alerts. This allows businesses to nurture relationships with customers, which in turn drives sales and growth.

Why Small Businesses Need CRM

For small businesses, a CRM system is a critical tool for managing growth and staying competitive. Here’s why:

  • Organization: CRM systems offer a centralized hub for customer data, which helps small businesses stay organized. Information like customer contact details, interaction history, and purchase records are easily accessible, ensuring everyone in the business has the same up-to-date customer information.

  • Customer Service: With a CRM, you can provide personalized service by understanding past customer interactions and preferences. This leads to increased customer satisfaction and loyalty.

  • Efficiency: CRM systems automate repetitive tasks, freeing up time for staff to focus on more valuable activities. They also ensure nothing falls through the cracks with features like task reminders and automated emails.

  • Data-driven decisions: A CRM can generate reports and provide insights into customer behavior and sales trends, helping small businesses make informed business decisions.

  • Scalability: As your business grows, managing customer relationships manually becomes increasingly challenging. A CRM system scales with your business, handling increasing data and more complex processes.

Key Features to Look for in a CRM

When choosing the best CRM for small business 2024, consider these essential features:

  • Contact Management: This feature allows you to store detailed customer profiles, including interaction history and personal preferences.

  • Task Automation: Look for a CRM that can automate repetitive tasks such as sending follow-up emails or setting reminders for meetings.

  • Sales Reporting: Comprehensive reports can provide insights into sales trends, performance, and forecasts, helping you make data-driven decisions.

  • Integration: The CRM should integrate seamlessly with other tools you use in your business, such as email marketing software, accounting tools, or your website.

  • Mobile Access: A mobile-friendly CRM allows your team to access customer data, update records, and interact with customers on the go.

  • Ease of Use: The CRM should be user-friendly, with a clean interface and intuitive navigation.

The best CRM for your business is the one that fits your specific needs and goals. Consider the unique challenges and objectives of your business, and choose a CRM that addresses these effectively. Whether it’s enhancing customer service, boosting sales, or improving efficiency, the right CRM can be a game-changer for your small business. Here at Anthem CRM, we understand the critical role CRM plays in small businesses and are committed to helping you find the best fit.

Top 5 Best CRM for Small Business 2024

HubSpot CRM

Overview of HubSpot CRM

Our first pick for the best CRM for small business 2024 is HubSpot CRM. As a comprehensive platform, HubSpot CRM can handle the needs of scaling startups and small businesses. It offers advanced features to streamline your operations as your business grows. HubSpot is known for building stronger relationships with clients, engaging new leads, and managing pipelines effectively.

Pros and Cons of HubSpot CRM

Pros include excellent support and training resources, and a range of advanced features like analytics and reporting, email and call tracking, document management and tracking, sales automation, and AI-powered insights. However, as your business grows, you may need to upgrade to access some of these features.

Pricing Information for HubSpot CRM

HubSpot CRM offers a free version, which is a fantastic starting point for small businesses. For more advanced features, they offer different pricing tiers to cater to your business needs.


Overview of Pipedrive

Pipedrive is another great option for small businesses, especially for those focusing on the sales pipeline. This CRM provides a visual representation of your leads’ sales journey, allowing for smarter decision-making.

Pros and Cons of Pipedrive

Key features of Pipedrive include lead and deal management, email tracking and communications, AI-driven task automation, a range of powerful third-party integrations, and customizable reports and insights. However, some users have expressed dissatisfaction with their customer support.

Pricing Information for Pipedrive

Pipedrive offers a range of pricing options, starting at $14.90 per user per month.


Overview of Salesforce

Salesforce CRM is a scalable option that grows with your business. Its automation and customer management features are a boon for small businesses ready to take their customer relations to the next level.

Pros and Cons of Salesforce

Salesforce CRM’s analytic capabilities offer valuable insights for data-driven decision-making. It is renowned for its extensive sales and client management features and rich automation capabilities. However, Salesforce’s full potential may come at a higher cost than other CRM solutions.

Pricing Information for Salesforce

Salesforce pricing starts at $25 per user per month, making it slightly more expensive than some other options but worth it for the extensive features it offers.

Zoho CRM

Overview of Zoho CRM

Zoho CRM is a flexible, cost-effective, and robust platform that is particularly beneficial for startups. Its user-friendly interface allows businesses to collect, filter, and manage lead data effectively.

Pros and Cons of Zoho CRM

Zoho CRM offers a range of pricing options, including a free version with limited features. It integrates with over 800 apps, offering a holistic approach to customer relationship management. However, for more advanced features, you may need to upgrade your plan.

Pricing Information for Zoho CRM

Zoho CRM pricing starts at $14 per user per month. They also offer a free version with limited features. CRM

Overview of CRM

Our final pick is CRM. This platform is known for its easy-to-use interface and flexibility with customization.

Pros and Cons of CRM CRM offers over 200 templates and is easy to use. However, the more advanced features like analytics and reports come with the highest plan.

Pricing Information for CRM CRM offers a range of pricing options, with the cost varying based on the number of users and the features you need.

The best CRM is the one that fits your specific business needs and budget. It’s essential to choose a CRM that offers the features you need and can scale with your business. At Anthem CRM, we can guide you in finding the best CRM for your small business in 2024.

How to Implement a CRM in Your Small Business

Setting up a CRM system is not just about installing the software. It’s more about integrating a comprehensive strategy into your operations. Below, we provide some steps and tips to guide you through this transformative process.

Steps to Implement a CRM

1. Set Clear Goals: Understand what you want your CRM system to achieve. This could be increasing sales, improving customer service, or automating marketing efforts. Having clear objectives will guide your implementation process and help you measure success.

2. Choose the Right CRM: The right CRM for your business depends on your specific needs and goals. Remember to analyze the features, costs, and integration capabilities of different CRM software to make an informed decision.

3. Prepare Your Team: Your employees need to understand the benefits of the new CRM system and how to use it effectively. We at Anthem CRM provide thorough training and ongoing support to ensure a smooth transition.

4. Import and Organize Data: Transfer your existing customer data into the new CRM system. This may require some clean-up to remove duplicates and outdated information. Also, set up a system for organizing the data in a way that’s most beneficial for your business.

5. Integrate with Other Systems: If you’re using other software for email marketing, accounting, or other business operations, make sure your CRM system integrates well with these tools.

6. Measure and Adjust: Once the CRM is implemented, routinely check your progress towards your goals. Use the tracking and reporting features of the CRM to identify areas for improvement and make necessary adjustments.

Tips for Successful CRM Implementation

Even with the best planning, you may encounter some challenges during the CRM implementation process. Here are some common issues and how to overcome them:

Cost: CRM software can be a significant investment, especially for small businesses. However, as Anthem CRM’s expert, Ryan McEachron, assures us, there are many affordable and even free options available. Furthermore, the return on investment from improved customer relationships and efficiency can far outweigh the initial cost.

Integration: Integrating the CRM with your existing systems can be complex. Choose a CRM software that offers robust integration capabilities. For instance, Anthem CRM supports integration with popular accounting tools like Quickbooks Online, Xero, and Freshbooks.

Security: Protecting customer data is paramount. Ensure your chosen CRM platform adheres to best security practices and complies with relevant regulations.

Implementing a new CRM is a process, and it may take time to fully integrate the system into your business operations. But with patience and perseverance, you’ll be able to leverage the power of the best CRM for small business 2024 to drive your business growth.


What CRM Do Most Companies Use?

While the choice of CRM can vary depending on the specific needs and size of a business, some CRMs are more commonly used than others. Based on our research, popular CRM tools that are widely used among companies include Salesforce, HubSpot CRM, Zoho CRM, Vtiger, and Less Annoying CRM. These platforms offer robust features that cater to diverse business needs, making them a preferred choice for many businesses.

What is the Most Successful CRM in Today’s Market?

The success of a CRM in the market is typically gauged by its user base, customer satisfaction ratings, and its ability to meet the evolving needs of businesses. Currently, CRM tools like HubSpot, Salesforce, and Zoho CRM are considered highly successful. They offer comprehensive solutions that manage marketing, sales, customer service, and operations, making them ideal choices for startups and growing businesses. However, the ‘most successful’ CRM can differ based on your specific business needs and goals.

How Do I Find the Best CRM for My Small Business?

Finding the best CRM for your small business involves a systematic approach that begins with identifying your business needs and goals. You should understand the needs of your team and determine the essential CRM features that can meet those needs. It’s also crucial to set a budget for your CRM software and compare the top CRM platforms based on their features, pricing, and customer reviews.

At Anthem CRM, we offer a range of CRM solutions tailored to the unique needs of small businesses. You can also take advantage of our free trial to see if our platform is the right fit for your business before making a final decision.


Recap of the Top 5 Best CRM for Small Business 2024

We’ve covered a lot in this review about the best CRM for small business 2024. Let’s quickly recap our top 5 picks:

  1. HubSpot CRM stands out for its comprehensive features and user-friendly interface. It’s perfect for small businesses looking for an all-in-one solution for sales, marketing, and customer service.

  2. Pipedrive excels in pipeline management, offering a clear view of your sales pipeline and customizable email templates. It’s a good fit for companies prioritizing sales process optimization.

  3. Salesforce offers robust features that can scale with your business. It’s suitable for growing businesses seeking a CRM system that can evolve with them.

  4. Zoho CRM shines with its ease of use and customization options. It’s a great pick for businesses new to CRM or those who prioritize a tailored CRM experience.

  5. CRM provides high customization levels and an intuitive platform, making it ideal for businesses requiring a flexible and user-friendly CRM solution.

Final Thoughts on Choosing the Right CRM for Your Business

Choosing the right CRM for your small business is a strategic decision that can significantly impact your business’s efficiency and customer relationship management. Remember that the best CRM software aligns with your business goals, is user-friendly, and offers robust customer support.

Don’t rush the decision. Take the time to understand your needs and evaluate your options. Consider taking advantage of free trials or money-back guarantees where available to test out different systems.

At Anthem CRM, we understand the importance of choosing the right CRM for your small business. We’ve seen firsthand how a well-chosen CRM can streamline operations, improve customer relationships, and drive sales growth. We’re here to help guide you in making this critical decision for your business.

For more guidance on how to choose the best CRM for your small business, check out our comprehensive guide. Also, if you’re interested in exploring how CRM can integrate with other business functions, our article on CRM and accounting for small businesses provides insightful information.

Implementing a CRM is not just about installing software — it’s about integrating a comprehensive strategy into your business operations. With the right CRM, you can enhance your sales procedure, realize cost savings, and strengthen your ability to compete.

Here’s to finding the best CRM for your small business in 2024 and beyond. Good luck!

best crm for small business 2024 - best crm for small business 2024