Buyer’s Guide: Best Low Cost CRM Software for Small Business 2024

Are you a small business owner in the heart of San Francisco’s vibrant tech scene, grappling with the task of managing customer interactions effectively while also focusing on your products and services? You’re not alone. The key to navigating this challenge lies in choosing the best low-cost CRM software for your small business in 2024.

The right Customer Relationship Management (CRM) software can be a total game-changer for your business. Imagine a tool that not only helps you organize customer data and manage sales pipelines but also integrates multi-channel customer interactions, streamlines your sales processes, and delivers insightful data to drive growth. That’s what a good CRM system does.

But here’s the crux of the issue – with so many options available, how do you pick a CRM solution that truly resonates with your business’s unique needs and budget requirements?

We’ve curated a comprehensive list of our top 10 picks for the best low-cost CRM software for small businesses in 2024.

No.SoftwareKey Benefit
1HubSpot CRMFree and Feature-Rich
2Zoho CRMOmnichannel Contact Management and Sales Analytics
3SalesforceRobust CRM with Personalized Messaging and SMS Campaigns
4PipedriveVisual Sales Pipeline and Easy-to-Use Interface
5FreshsalesFull Sales Cycle Management and AI-Based Scoring
6InsightlyCRM with Project Management Features and Customizable Dashboards
7Zendesk SellMobile CRM with Advanced Sales Force Automation
8Less Annoying CRMSimple and Affordable CRM for Small Businesses
9KeapAll-in-One CRM and Marketing Automation for Small Businesses
10Streak CRM for GmailEfficient Contact Tracking within Gmail

Benefits of CRM on small businesses - best low cost crm software for small business 2024 infographic top-10-table

These CRM tools not only deliver excellent value for the cost but also address specific pain points faced by small businesses, providing solutions that enable you to provide stellar customer service, improve team collaboration, ramp up sales performance, and enhance customer loyalty. We’ve done the heavy lifting for you; all you’ve got to do is scroll down to find out more about each of these solutions and how they can help your small business soar to new heights.

Understanding CRM: What is CRM and Why is it Essential for Small Businesses?

If you’re a small business owner, you’ve probably heard the term ‘CRM’ bounced around a lot. But what exactly does it mean, and why is it a crucial part of your business toolkit?

CRM stands for Customer Relationship Management. It’s a type of software designed to optimize your business’s interactions with current and potential customers. However, a CRM system is not just a digital address book. It acts as a centralized hub where all customer data is stored, organized, and easily accessible by different departments .

At Anthem CRM, we view CRM as a strategic ally in nurturing leads, closing deals, and fostering enduring customer relationships. By automating tasks, streamlining communication, and gleaning valuable insights about your clients, a CRM can drive business growth.

So, why is CRM essential for small businesses? Here are a few reasons:

  1. Organize Your Contacts: CRMs allow you to aggregate multichannel contact information, from social media, emails, LinkedIn, business cards, and more. It’s like having a digital filing cabinet that’s easy to navigate, saving you time and frustration.
  2. Understand Your Customers: CRMs can harness customer data to do customer segmentation, identify customer profiles, and personalize your customer experience. This understanding can lead to more effective marketing strategies and increased customer satisfaction.
  3. Generate Reports: With CRM, you can monitor sales activity and trends, identify problems, and improve your sales processes. These reports provide a clear picture of your business’s financial health.
  4. Save Time: CRMs can automate repetitive tasks, freeing up your team to focus on more critical, value-adding work.
  5. Increase Revenue: Being able to closely track sales activities and manage sales teams will allow you to sell more and increase your bottom line.

In summary, a CRM system can significantly improve your efficiency, productivity, and ultimately, your revenue. It’s not just about needing a CRM system; if you want your business to grow, a CRM system is pretty much indispensable.

In the next sections, we’ll delve into the key features to consider when looking for the best low cost CRM software for small businesses in 2024 and share our top picks for affordable CRM solutions.

Key Features to Look for in a CRM Software for Small Businesses

Before we dive into our top picks for the best low cost CRM software for small businesses in 2024, let’s first identify the key features that make a CRM system effective and efficient. These are the factors that will guide you in selecting the best CRM for your business needs.

User Interface and User Experience

First and foremost, the CRM system you choose should have a user-friendly interface that is easy to navigate. You don’t want to spend countless hours figuring out how to use the software. A simple, intuitive, and easy-to-use interface will save time and increase productivity. Your CRM should make your life easier, not more complicated.

Value for Money

CRM platforms can range in price from free to hundreds of dollars. It’s essential to find a CRM that fits your budget and meets your needs. Look for a system that offers a good balance between price and functionality. The most expensive CRM isn’t necessarily the best for your business. As our expert at Anthem CRM, Ryan McEachron, points out, “Value for money is about getting the most bang for your buck.”


The CRM software should be able to integrate seamlessly with various business apps, such as Gmail, Outlook, and Zapier. These integrations can help save time, keep your data organized, and streamline your workflows. Consider the software and tools you already use in your business and ensure the CRM you choose can integrate with them.

Contact, Lead, and Deal Management Features

An effective CRM should have robust features for managing your contacts, leads, and deals. This includes tools for tracking and qualifying leads, managing your sales pipeline, and maintaining contact information. These features will help you never miss opportunities and build stronger relationships with your customers.

Automation Features

Automation can be a lifesaver for small businesses. Look for a CRM that can automate various tasks, such as sending follow-up emails or scheduling appointments. This will save you time and help you stay organized, allowing you to focus on other important aspects of your business.

Reports and Forecasting

The ability to track your sales efforts and progress is crucial for any business. Your CRM should provide you with detailed reports and forecasting tools to help you identify areas where you can improve. These insights will allow you to make data-driven decisions and strategies for your business.

Customer Support

Lastly, good customer support is a must. If you ever encounter any problems with your CRM, you’ll need to be able to get help from the vendor quickly and efficiently. Look for a CRM with a responsive and knowledgeable support team that can assist you whenever you need it.

What works best for one business might not necessarily work for another. It’s all about finding a CRM that fits your specific needs and budget. In the next section, we’ll take a look at our top picks for the best low cost CRM software for small businesses in 2024.

Top 10 Low Cost CRM Software for Small Businesses in 2024

When it comes to selecting the best low cost CRM software for small businesses in 2024, it’s important to consider both the price and the range of features offered. Here are our top 10 picks.

HubSpot CRM: Free and Feature-Rich

HubSpot CRM is a popular choice due to its comprehensive features that include contact management, email tracking, and live chat, all at no cost. It offers an easy-to-understand visual dashboard and integrates seamlessly with Gmail and Outlook. For businesses seeking more functionality, HubSpot offers the Starter CRM Suite Bundle for only $50/month.

Zoho CRM: Omnichannel Contact Management and Sales Analytics

Zoho CRM is a robust solution that offers features for managing customer connections, tracking leads, and running marketing initiatives. It offers a simple interface and robust integration capabilities, making it one of the top free CRMs available today. Its built-in AI assistant Zia predicts leads and deals, and it has charts available for customer reports.

Salesforce: Robust CRM with Personalized Messaging and SMS Campaigns

Salesforce is known for its robust features and extensive customization options. It offers a pop-up wizard to personalize the user experience and integrates with email and calendars. However, it comes with a higher price point starting at $25 per user/mo with an annual plan, making it a suitable option for businesses that require advanced CRM capabilities.

Pipedrive: Visual Sales Pipeline and Easy-to-Use Interface

Pipedrive is best for businesses that want a strong visual sales pipeline. It features drag-and-drop functionality and customizable fields to streamline processes. Pipedrive also offers a convenient mobile app for engagement with customers and team members from anywhere. Pricing starts from $14.90 per user/mo with an annual plan.

Freshsales: Full Sales Cycle Management and AI-Based Scoring

Freshsales CRM offers a variety of tools to enhance customer communication. Its AI assistant, Freddy, helps businesses gain insights into their customer base by analyzing historical sales data and customer engagement. The platform also offers a free plan with built-in VOIP phone service.

Insightly: CRM with Project Management Features and Customizable Dashboards

Insightly is a popular choice for small businesses and freelancers worldwide. It offers quick access to contact information, including their background and email history. Insightly also integrates seamlessly with Gmail, Google Drive, and social media accounts.

Zendesk Sell: Mobile CRM with Advanced Sales Force Automation

Zendesk Sell is a mobile CRM that offers advanced sales force automation. It offers an intuitive user interface and robust analytics, making it easier to manage customer relationships and sales activities on the go.

Less Annoying CRM: Simple and Affordable CRM for Small Businesses

Less Annoying CRM, as the name suggests, is a simple and affordable CRM designed specifically for small businesses. It offers contact and lead management, task and event tracking, and customizable user settings.

Keap: All-in-One CRM and Marketing Automation for Small Businesses

Keap is an all-in-one CRM and marketing automation platform for small businesses. It offers features such as email marketing, appointment scheduling, and sales pipeline management.

Streak CRM for Gmail: Efficient Contact Tracking within Gmail

Streak CRM for Gmail is a unique CRM that lives in your Gmail inbox. It’s a great option for small businesses that primarily use Gmail for their communications. It offers features like email tracking, scheduling, and deal management.

In conclusion, CRM software is an investment in your business’s future. It can help streamline your operations, improve customer relationships, and drive sales. Therefore, it’s worth spending time to research and choose the best low cost CRM software for small business 2024 that fits your specific needs and budget.

How to Choose the Best CRM for Your Small Business

Choosing the best low cost CRM software for small business 2024 may seem like a daunting task given the plethora of options available. However, with a systematic approach and careful consideration of your specific needs, you can find a CRM that not only fits your budget but also propels your business towards growth. Here are some steps to guide you through this process.

Consider Your Business Goals and User Needs

The first step in choosing the right CRM is to understand your business’s objectives and the needs of your users. Conduct a thorough business audit to identify areas that require improvement. Outline clear goals with specific timelines and consider how a CRM can help achieve these.

For instance, if your goal is to enhance customer service, look for a CRM with robust customer support features. On the other hand, if you’re looking to streamline your sales process, a CRM with lead management and sales pipeline features would be ideal.

Also, consider the needs of the team that will be using the CRM. Gather insights from them to understand their requirements and how they believe the CRM could enhance their work. A CRM that aligns with your business goals and caters to your team’s needs will provide the most value.

Evaluate Important Features and Budget

Once you have a clear understanding of your needs, create a list of “must-have” features. This list should be based on the information gathered from your team and your business goals. Regardless of your focus, ensure that robust data security and customer support are part of your must-have features.

Additionally, set a budget for your CRM software. Consider the available pricing plans and assess how each plan affects your budget in the short and long term. Keep in mind that some vendors may have hidden charges or extra fees, so ensure you have a clear understanding of all costs involved.

Try Out Different CRM Software Options

Once you have identified your needs and set a budget, research the top CRM platforms on the market. Compare their features, pricing, and customer reviews. Also, consider the quality of their customer support and their scalability as your business grows.

Most CRM platforms offer a free trial, usually for about 14 days. This provides a risk-free opportunity for you and your team to familiarize yourselves with the platform and determine if it meets your needs. We at Anthem CRM encourage you to take advantage of these trials before making a final decision.

In conclusion, choosing the best low cost CRM software for small business 2024 requires a clear understanding of your business goals, user needs, important features, and budget. By considering all these factors and trying out different options, you can find a CRM that not only meets your needs but also propels your business towards growth.

The Future of CRM: Trends to Watch Out for in 2024

As we continue to navigate the increasingly digital landscape of business, CRM software evolves to meet new challenges and leverage new opportunities. With this in mind, it’s crucial for small businesses to stay ahead of the curve by understanding the future trends in CRM technology. Let’s explore some of the expected developments in best low cost CRM software for small business 2024.

Industry-Specific Solutions

The trend of verticalization in CRM systems, which involves tailoring solutions to specific industries, is anticipated to gain momentum in 2024. Leading CRM providers like Salesforce are already offering industry-specific solutions, and we at Anthem CRM anticipate this trend to become more prevalent. This approach allows businesses to access CRM tools that are customized to their unique needs, improving efficiency and effectiveness.

Enhanced Integration and Automation

CRM software is expected to offer even more integration possibilities in the future, linking seamlessly with various business tools and applications. This will enable businesses to have a more unified, streamlined view of their operations. Additionally, advancements in automation will help to eliminate manual tasks, bolster efficiency, and allow businesses to focus more on strategic initiatives.

AI and Machine Learning

Artificial Intelligence and machine learning are set to revolutionize CRM software in the coming years. These technologies will enhance predictive analytics, enabling businesses to anticipate customer behaviors and needs more accurately. They can also automate repetitive tasks, such as data entry and lead scoring, freeing up your team to focus on high-value activities.

Mobile CRM

With the continued rise of remote work and the increasing reliance on mobile devices, mobile CRM is a trend that we expect to continue to grow. Mobile CRM provides teams with the flexibility to access customer data and manage relationships from anywhere, boosting productivity and improving customer service.

Emphasis on Customer Experience

In 2024, CRM software will continue to place a significant emphasis on improving customer experience. This includes features that allow for personalized communication, real-time updates, and efficient problem resolution. A superior customer experience not only helps to retain existing customers but also attracts new ones.

The landscape of CRM is constantly evolving, and staying on top of these trends can give your business a competitive edge. By choosing a CRM that aligns with these future developments, you can ensure your business remains agile, customer-focused, and ready for growth. As you begin your search for the best low cost CRM software for small business 2024, consider how these trends align with your business goals and needs. At Anthem CRM, we’re ready to help you navigate these trends and find the right solution for your business.

Conclusion: The Right CRM Can Propel Your Small Business Forward

Choosing the best low cost CRM software for small business 2024 can be a game-changer for your organization. It can help manage customer relationships more effectively, streamline processes, and drive business growth. The right CRM can assist you in expanding product lines, increasing revenue, and strengthening customer service, all while providing robust data security and excellent customer support features.

However, it’s not just about choosing a CRM; it’s about choosing the right one that aligns with your business goals. Whether you’re a startup looking for a CRM that allows for scalability or a small business aiming to boost customer satisfaction, there’s a CRM solution out there that caters to your specific needs.

CRM software isn’t just a tool; it’s an investment in your future growth and success. A well-chosen CRM can redefine your small business, offering you the data and insights needed to make informed decisions that can propel your business forward.

At Anthem CRM, we understand the specific needs of small businesses and offer a range of CRM solutions to meet these needs. From robust features to budget-friendly pricing, we’ve got you covered.

We encourage you to request a free trial to experience firsthand how our CRM can revolutionize your operations. Also, check out our blogs for more insights into how CRM can contribute to your small business success.

crm software - best low cost crm software for small business 2024

In closing, remember that the right CRM can be transformative for your small business. It can streamline your processes, improve customer satisfaction, and ultimately drive your bottom line. So, as you embark on your journey to find the best low cost CRM software for small business 2024, keep your business goals in mind, evaluate your options carefully, and choose a CRM that aligns with your vision for the future.