Top CRM Software for Construction: Is it the Best Tool Money Can Buy?

Do you ever feel overwhelmed by the task of tracking leads, managing customer relationships, and keeping up with the countless documents and blueprints associated with your construction projects? As a small business owner in the construction industry, juggling these responsibilities can be a daunting task. Besides, you can’t afford to let poor coordination or miscommunication jeopardize your projects. Well, you’re not alone. Across the construction sector, businesses are realizing the benefits of deploying CRM software for construction companies.

This cloud-based customer relationship management (CRM) software acts as a centralized repository for all the crucial customer data, project details, communication logs, and much more. It’s not just about storing information, but leveraging this data to streamline operations, improve client relationships, and boost overall productivity.

But with so many options, you may find it challenging to identify the CRM software best suited to your specific needs. We, at Anthem CRM, are here to guide you on how to navigate through the selection process to ensure you invest in a tool that can revolutionize the way you operate.

Quick Glance: Top CRM Software for Construction Companies

Let’s take a brief look at some noteworthy CRM software for construction companies:

  • Followup CRM: Known for its robust sales pipelines and custom sales reporting tools.
  • Salesforce: A popular choice noted for its advanced features and seamless integration with other tools.
  • Dataforma: Ideal for subcontractor management and project tracking.
  • FCS: Renowned for automating marketing tasks and lead scoring.
  • Jobnimbus: Offers features like accurate estimating, invoicing, task reminders, and a robust mobile app.

As we delve into this guide, we will scrutinize the details of these CRM software options and more, making it easier for you to make an informed decision.

Infographic showing the key features of top-rated CRM software for construction companies - crm software for construction companies infographic pillar-5-steps

Understanding CRM Software for Construction Companies

As you venture into the realm of digital solutions for your construction business, one of the key tools you’ll likely come across is CRM software. But what is CRM software, and why is it so crucial for construction companies? Let’s break it down.

What is CRM Software?

CRM stands for Customer Relationship Management. CRM software is a comprehensive tool that helps businesses manage all aspects of their interactions with customers and potential customers. It provides a centralized hub for storing and managing customer data, tracking sales performance, automating marketing efforts, and improving customer service.

In the context of construction, a CRM software for construction companies serves as a digital or cloud-based repository for all relevant customer data. This includes not only contact information but also project details, blueprints, communication logs, and even crucial relationship information.

Why is CRM Software Important for Construction Companies?

CRM software plays a multifaceted role in the construction industry. It smoothly handles the unique challenges of communication and documentation that construction companies face due to the dispersion of key employees across multiple sites.

For instance, it allows firms to manage multiple projects across different sites effortlessly, with all documents and contact information consolidated in one place. This helps streamline processes, automate approvals and documentation, and monitor the progress of multiple projects simultaneously.

Furthermore, a construction CRM fosters enhanced communication, allowing for various methods such as direct messaging, group messaging, and even sticky notes for important deadlines or events. It also aids in efficient subcontractor management by providing a unified platform to manage deadlines, permits, files, and other necessary information.

Key Features to Look for in a Construction CRM Software

As you seek the best CRM software for your construction company, here are some key features to look out for:

  1. Automation and Workflows: A good CRM system should have automation features like automatic emails, notifications, task reminders, and trigger-based campaigns. Customized workflows can help streamline customer support, sales, and marketing procedures.

  2. Reporting and Analytics: Sophisticated insights into customer behavior can be obtained through tools like heat maps, funnel analysis, and predictive analytics. This allows you to understand how your consumers interact with your company and make more educated decisions.

  3. Integration Capabilities: Your CRM software should integrate with various services and platforms to provide a unified user experience. This includes connectivity with payment processors, email marketing solutions, accounting systems, and more.

  4. Mobile Accessibility: Since many customers engage with businesses on their mobile devices, your chosen CRM software should be optimized for mobile use.

  5. Support: Look for companies with knowledgeable customer service representatives who can help quickly resolve any issues or answer software-related questions.

  6. Price: Compare pricing plans and features of different solutions to find one that fits your budget and offers all the features you need.

  7. Customization: The ability to customize the software to match your business processes and goals is also important.

In summary, CRM software for construction companies is an instrumental tool in managing customer relations, project details, and improving overall efficiency. As we explore further into the best CRM software options out there, keep these key features in mind to make an informed choice.

Top 10 CRM Software for Construction Companies

After assessing the key features of a construction CRM, let’s take a deep dive into the top 10 CRM software for construction companies and see how they stack up against each other.

Followup CRM


Followup CRM stands out as a cloud-based CRM that’s specifically tailored for construction businesses. It offers features such as contact activity history, sales and estimating dashboards, customizable proposals, and a new project management tool to keep your team on track.

Pros and Cons

The main advantage of Followup CRM is its simple functionality, hands-on customer service, and overall offerings. However, the downside is that it might not fit into every budget, as its pricing varies from $55 to $100 per user each month.


The cost of using Followup CRM ranges from $55 to $100 per user each month depending on your subscription type.



Salesforce is a cloud-based CRM that excels in project management efficiency, data accessibility, and integration capabilities. It also offers dedicated tools for marketing automation and customer activity tracking.

Pros and Cons

While Salesforce is a strong choice for construction firms, it’s best suited for established companies looking to streamline their sales processes. The pricing, however, may be a setback for smaller businesses or startups.


The pricing for Salesforce varies, and potential users are encouraged to reach out to Salesforce for a customized quote.



Pipedrive is known for centralizing multi-channel data and automation. It provides a visual representation of your sales pipeline, which aids in smarter decision-making.

Pros and Cons

Pipedrive is effective and has a wide reach. However, it’s a generic CRM that may lack integrations with most third-party construction apps contractors use daily.


Pipedrive’s pricing varies from $12.50 to $99 a month depending on your subscription type.



Jobber is best known for its scheduling module that allows users to update jobs in real-time, including information on progress and completion.

Pros and Cons

Jobber offers a robust scheduling and invoicing system, but it doesn’t work with Quickbooks desktop, which could be a dealbreaker for some businesses.


Jobber’s pricing varies from $29 up to $279 per user depending on the plan.

Unanet CRM (formerly known as Cosential)


Unanet CRM is a cloud-based CRM and Proposal Generation software used exclusively for construction, architecture, and engineering firms.

Pros and Cons

Unanet CRM is great for commercial business development but lacks features that follow the sales process for service and residential companies.


Pricing for Unanet CRM is comparable to Followup CRM but clients are billed annually.

Other Notable CRM Software

Other notable CRM software for construction companies include AccuLynx, Job Progress, FCS, Jobnimbus, and Dataforma. Each of these has unique features, pros, and cons, and pricing that cater to different needs within the construction industry.

In conclusion, choosing the right CRM software for construction companies is crucial as it can streamline operations, automate tasks, and provide valuable business insights. As a small business owner in the technology industry in San Francisco, keep these options in mind as you shop for a CRM to help you streamline operations and increase efficiency.

How to Choose the Right CRM Software for Your Construction Business

Choosing the right CRM software for construction companies is not a one-size-fits-all process. It requires a careful assessment of your business needs, the software’s integration capabilities, its ease of use, and the level of customer support provided. Here’s how to go about it:

Assess Your Business Needs

First and foremost, identify the unique needs and challenges of your construction business. Are you aiming to improve customer service, reduce manual data entry, or track leads and project pipelines more efficiently? By defining your goals, you can narrow down your options and find a CRM solution that caters to your needs.

Consider the size of your business and the needs of your team. CRM platforms offer a plethora of features and add-ons, and you need to determine which ones are essential for your operations. For instance, a small business may require basic features like contact management, while a larger company may need more advanced functionalities like project management tools, task automation, and customer satisfaction tracking.

Consider the Software’s Integration Capabilities

The ability of the CRM software to integrate seamlessly with your existing tools and systems is critical. This includes project management tools, reporting systems, customer service platforms, or any other application used in your construction business. A CRM software that can’t integrate well with your current systems may end up creating more work for your team instead of streamlining processes.

Evaluate the Software’s Ease of Use

The utility of a CRM software for construction companies largely depends on its usability. Choose software that is intuitive and easy to navigate. A user-friendly CRM ensures that your team can quickly learn the ropes and make the most of the software’s features. Look for a free trial or demo version of the software to explore its features and functionalities before making a purchase decision.

Check the Software’s Customer Support

Finally, check the quality of customer support provided by the CRM vendor. You want to ensure that there is assistance readily available should you encounter any issues with the software. Look for vendors that offer multiple channels of support, including phone, email, and live chat. A reliable and responsive customer support team can make a significant difference in your CRM experience.

In conclusion, choosing the right CRM software for your construction business requires a careful assessment of your business needs and a thorough examination of the software’s features and capabilities. At Anthem CRM, we understand the unique needs of construction companies and offer a CRM solution designed to streamline your operations, improve customer service, and drive your business growth.

People Also Ask

What is the Best Free CRM for Construction?

When it comes to free CRM software for construction companies, HubSpot CRM is a compelling choice. Its straightforward and user-friendly design makes it an excellent starting place for those new to CRM software. HubSpot CRM offers a robust set of features that include marketing tools, project management features, and integrations with construction management software. However, keep in mind that while the basic features are free, advanced features may require a paid plan.

What is the Best CRM for Small Construction Business?

For small construction businesses, affordability and usability are key considerations. Insightly is a top-notch CRM platform that offers a comprehensive suite of features tailored for construction contractors. It manages everything from company-wide email to project planning, bid tracking, and processing payments. Insightly provides a robust solution without overwhelming small businesses with unnecessary complexities.

What is CRM Construction Management?

CRM (Customer Relationship Management) construction management refers to a software system that helps construction companies streamline their operations. This includes managing customer relationships, tracking projects, handling bids, and overseeing financial transactions. A good CRM system for construction companies should offer features like detailed project tracking, seamless communication, subcontractor management, and automation.

What is the Best CRM for Painting Contractors?

For painting contractors, a CRM that offers robust field sales tracking and lead management is crucial. SalesRabbit excels in these areas, making it a top choice. In addition, it also offers bid management features for subcontractors, making it a versatile tool for any construction business, including painting contractors.


Looking for the right CRM software for construction companies can feel like an overwhelming task, especially with the vast number of options available. However, each CRM tool has its unique features and capabilities, presenting different advantages for different types of construction businesses. Whether it’s Salesforce’s extensive features and capabilities, Jobber’s real-time job updates, or Pipedrive’s sales pipeline visibility, the options are plentiful.

The ‘best’ CRM software isn’t necessarily the one with the most features or the highest price tag. Instead, the best CRM for your construction company will depend on your specific needs and goals. As a construction firm, you might require a CRM that offers seamless integration with existing tools, robust project management features, or comprehensive customer data analysis.

When considering CRM software, keep in mind your business’s unique requirements, such as the size of your firm, the nature of your projects, and the specific needs of your clients. Always consider the CRM’s integration capabilities, ease of use, and the level of customer support available.

At Anthem CRM, we believe in the power of CRM software to transform businesses. We’re here to guide you through the process of choosing and implementing the right CRM solution for your construction business. Our experts are available to help you understand your needs, evaluate different CRM options, and make the best decision for your company.

In conclusion, investing in a CRM for your construction company is a strategic move towards efficiency and growth. It can enhance your customer service, spur sales development, and provide insightful data on customer behavior. So, take your time, do your research, and make a choice that aligns with your business goals. The best tool money can buy is the one that brings the most value to your business.

The world of construction CRM software is constantly evolving, with new and improved features being added regularly. Stay updated with the latest CRM trends in the construction industry to ensure your business remains competitive. After all, the right CRM solution can not only help your construction business survive but thrive in the competitive landscape.

CRM solutions - crm software for construction companies

The journey to find the perfect CRM software might seem challenging, but the benefits it can bring to your business make it an indispensable tool. Happy hunting!