Looking for Great SaaS Products to White Label? Top Picks for 2024

The Rising Importance of SaaS White Label Solutions

If you own a small business in the tech industry, SaaS white label solutions might be just what you need to streamline your operations and boost efficiency.

SaaS White Label (Software as a Service) allows your business to rebrand and resell software created by another company. This model offers a highly effective way to gain cutting-edge tech without investing in development. Here are the key benefits to consider:

  • Cost-Effectiveness: Save on development and maintenance costs.
  • Quick Deployment: Get to market faster.
  • Brand Customization: Put your branding on top-tier software.
  • Scalability: Easily scale as your business grows.

Choosing the right SaaS white label product can transform your business by automating tasks, managing customer information, and improving service.

Summary of benefits of white label SaaS - saas white label infographic roadmap-5-steps

What is SaaS White Label?

SaaS White Label is a powerful business model where a company purchases software from a SaaS provider, rebrands it, and sells it as their own. This approach allows businesses to offer high-quality software solutions without the hefty costs and time associated with development.

Key Features

  1. Custom Branding: You can place your logo, colors, and branding on the software, making it appear as if it was developed in-house.

  2. Subscription-Based Access: Just like traditional SaaS, white label SaaS is typically accessed via a subscription model. This means recurring revenue for your business.

  3. Cloud Hosting: The software is hosted on the cloud, ensuring easy access and minimal maintenance.

  4. Scalability: Easily scale the software to meet the growing needs of your business and customers.

  5. Integration Capabilities: White label SaaS products often integrate seamlessly with other tools and platforms, enhancing their usability.

Industry Impact

The impact of SaaS white label on various industries has been profound. Here are some key points:

  • Market Expansion: White label SaaS allows smaller companies to compete with larger enterprises by offering similar, high-quality software solutions.

  • Cost Savings: Businesses save significantly on development, testing, and maintenance costs.

  • Customer Retention: Offering a branded, reliable software solution can enhance customer loyalty.

Real-World Examples

  • Email Marketing: Platforms offer white label options, allowing businesses to provide personalized email solutions under their brand.

  • SEO Tools: Robust SEO tools can be rebranded, helping businesses offer comprehensive digital marketing solutions.

  • Chatbots: The global chatbot market is booming, allowing businesses to offer AI-driven customer support under their brand.

Statistics and Trends

  • According to a report, the global chatbot market is expected to reach USD 3411 million by 2030, growing at a 23.7% CAGR.

  • 75% of marketers believe that SEO strategies are “very effective” or “extremely effective” for achieving their marketing goals, highlighting the demand for white label SEO tools.

Top Benefits of White Labeling SaaS Products

White labeling SaaS products offers several key benefits that can transform your business. Here are the top advantages:


White labeling eliminates the need to develop software from scratch. This can save you significant time and money.

  • No R&D Costs: Developing software involves extensive research and development (R&D). White labeling allows you to bypass these costs.
  • Lower Maintenance Costs: The original software vendor handles updates and maintenance, reducing your overhead.

Consider this: Developing a custom software solution can take months and cost thousands of dollars. With white labeling, you pay a licensing fee and start selling almost immediately.


White labeling lets you put your own brand on a high-quality product. This enhances your brand recognition and customer trust.

  • Custom Branding: Add your logo, colors, and other brand elements to the software.
  • Customer Trust: When customers see a consistent brand, it builds trust and loyalty.

For example, companies using Anthem CRM can customize the domain, IP address, and email links. This makes their emails look more professional and trustworthy.

Market Expansion

White labeling allows you to quickly expand your product offerings, making your business more attractive to new and existing customers.

  • Broader Offerings: Add new features and services without developing them in-house.
  • Faster Time-to-Market: Quickly respond to market demands and customer needs.

A survey by Statista in 2023 found that 75% of web and cloud-based businesses use white-label solutions. This shows how widespread and effective this strategy is for market expansion.

Quick Deployment

Deploying a white-label SaaS product is much faster than developing a new one from scratch.

  • Immediate Availability: Start selling your branded product in weeks, not months.
  • Focus on Sales: Spend more time on marketing and customer acquisition rather than development.

For instance, Akkio offers a comprehensive AI platform that can be white-labeled, allowing businesses to quickly integrate advanced machine learning capabilities without the lengthy development process.

In the next section, we’ll explore Popular SaaS White Label Platforms in 2024 and how they can meet various business needs.

Best SaaS White Label Solutions for Various Business Needs

Email Marketing Platforms

Anthem CRM Email Solution

Anthem CRM offers a robust email marketing tool that allows businesses to create personalized messages, build newsletters, and send targeted campaigns.

  • Personalization: Customize emails based on contact information.
  • Conditional Content: Send different messages to different audiences.
  • Integrations: Seamlessly integrates with multiple apps.
  • Analytics: Monitor performance with detailed analytics.

White Label Features: Change domain names, replace logos, and rebrand with HTML/CSS.

Social Media Tools

Anthem CRM Social Media Manager

Anthem CRM provides a comprehensive tool for managing social media accounts, scheduling posts, and analyzing performance. It supports all major social networks.

  • Scheduling: Plan posts in advance.
  • Analytics: Measure engagement and performance.
  • Team Collaboration: Collaborate effectively with team members.
  • Client Management: Manage multiple clients with ease.

White Label Features: Custom branding and client management options.

SEO Optimization Software

Anthem CRM SEO Master

Anthem CRM offers an all-in-one SEO tool that helps businesses track keyword rankings, analyze competitors, and perform website audits.

  • Keyword Research: Identify high-traffic keywords.
  • Website Audit: Analyze site health.
  • Competitor Analysis: Understand competitors’ strategies.
  • Backlink Monitoring: Track backlinks effectively.

White Label Features: Customizable dashboards and reports.

CRM Systems

Anthem CRM Platform

Anthem CRM provides a simple and user-friendly CRM system, great for small to medium-sized businesses, with features like contact management and email marketing.

  • Contact Management: Store and manage customer information efficiently.
  • Email Marketing: Send targeted email campaigns.
  • Task Management: Keep track of tasks and follow-ups.
  • Reporting: Generate comprehensive performance reports.

White Label Features: Custom branding and domain options.

How to Choose the Right SaaS White Label Product

Choosing the right SaaS white label product can be a game-changer for your business. Here are key factors to consider:


Integration is crucial. Your chosen SaaS product should seamlessly connect with other tools your business uses. For example, Unlayer integrates with email service providers like HubSpot and ActiveCampaign, making it easy to send emails.

Why it matters: Smooth integration saves time and reduces errors. It ensures all your systems work together, providing a better user experience.

– Check compatibility with your current software.
– Look for APIs and pre-built integrations.
– Test integration during a trial period.


Customization allows you to tailor the product to fit your brand. With white label SaaS, you can rebrand and modify the software to meet your needs. For instance, private label solutions offer full control over design and functionality.

Why it matters: Customization helps create a unique user experience, increasing customer satisfaction and loyalty.

– Ensure the product allows significant rebranding.
– Look for options to modify the user interface and features.
– Check if the provider offers customization support.


Support is another vital factor. Good support can make or break your experience with a SaaS product. Reliable customer support ensures you can resolve issues quickly and keep your business running smoothly.

Why it matters: Excellent support helps you maximize the product’s potential and avoid downtime.

– Look for providers with 24/7 support.
– Check reviews on platforms like G2 and Capterra for support quality.
– Ask if onboarding and training are included.


Scalability refers to the product’s ability to grow with your business. As your business expands, your SaaS solution should handle increased users and data without issues. Private label SaaS often offers more scalability than white label options.

Why it matters: A scalable solution ensures long-term viability and avoids the need for frequent changes.

– Assess the product’s capacity for growth.
– Look for flexible pricing plans that scale with usage.
– Check if the provider has experience with businesses of your size.

By focusing on these factors—integration, customization, support, and scalability—you can choose the right SaaS white label product to meet your business needs and drive success. Next, we’ll address some frequently asked questions to further refine your understanding and help you make the best choice.

Frequently Asked Questions about SaaS White Label

What is the difference between white label and private label SaaS?

White label SaaS platforms are pre-built solutions that a company can rebrand and sell as its own. These platforms are designed to be sold to multiple buyers, who can add their own logos and branding but don’t have control over the core functionality. Think of it like buying a customizable template.

Private label SaaS, on the other hand, is built from scratch specifically for one buyer. This buyer has full control over the product, including its features, design, and branding. It’s like commissioning a custom-built house versus buying a pre-designed one.

How can white labeling SaaS improve my business?

White labeling SaaS can significantly boost your business in several ways:

  1. Cost-Effectiveness: Developing software from scratch is expensive. White label SaaS eliminates the need for hefty R&D and development costs, freeing up resources for other business areas.

  2. Quick Deployment: Since the core product is already built, you can get to market faster. This is crucial in today’s environment where speed can be a competitive advantage.

  3. Branding: You can put your own branding on the software, which helps in building brand recognition and customer trust. This is particularly useful in industries where brand loyalty is key.

  4. Scalability: White label solutions are often designed to scale easily, allowing you to grow your business without worrying about outgrowing your software.

  5. Support and Updates: Most white label providers offer ongoing support and regular updates, ensuring your software stays current without additional effort on your part.

What are the typical costs associated with SaaS white labeling?

The costs can vary widely depending on several factors:

  1. Features and Functionality: More complex features will generally increase the cost. For instance, an e-commerce platform with advanced analytics will cost more than a simple CRM system.

  2. Platform: Developing for both iOS and Android can be more expensive but might be necessary to reach a larger audience.

  3. Customization: While basic rebranding is usually included, extensive customization can add to the cost. This includes changes to the software’s core functionality or user interface.

  4. Support and Maintenance: Ongoing support, updates, and maintenance are often part of the package but can vary in price. Be sure to ask about these costs upfront.

  5. Integration with Existing Systems: If your SaaS needs to integrate with other software like your CRM or email marketing tools, this can also affect the cost.

To give you an idea, white label SaaS solutions like those from Anthem CRM offer flexible pricing plans ranging from $95 to $399 per month, depending on the features and support included.

By understanding these differences and costs, you can make an informed decision that best suits your business needs.


White labeling SaaS products is a strategic move that can significantly boost your business. At Anthem CRM, we believe in the power of white label solutions to drive growth and enhance customer relationships.

Anthem CRM: Your Partner in Success

We are at the forefront of providing top-notch white label SaaS products. Our CRM system is designed to be adaptable, innovative, simple, and supportive. We ensure that our solutions not only meet your current needs but are also poised to embrace future trends.

Future Trends in SaaS White Label

The future of SaaS white label products is promising. Here are some trends to watch:

  1. Artificial Intelligence (AI): AI will continue to automate tasks and provide personalized customer insights. Expect more AI-driven features in white label SaaS products.
  2. Cloud Computing: Cloud-based solutions will become even more flexible and cost-effective, making powerful tools accessible to businesses of all sizes.
  3. Mobile CRM: The need for robust mobile functionalities will grow, ensuring that all features available on desktop are also accessible on mobile devices.
  4. Social CRM: Engaging with customers on social media will evolve, turning every interaction into an opportunity to enhance customer relationships.

Making Strategic Decisions

Choosing the right white label SaaS product is crucial. Consider factors like integration capabilities, customization options, support, and scalability. By making informed decisions, you can offer excellent services to your clients and grow your business without the need to invest in development from scratch.

White label SaaS solutions will continue to grow, just like the industry they belong to. If you’re looking for ways to scale your agency and build loyalty with your existing clients, consider white label SaaS programs. They are a great way to get more clients, offer a complete package of services, and grow your business efficiently.

For more information on how our white label solutions can benefit your business, visit Anthem CRM.

By staying ahead of these trends and making strategic decisions, you can ensure your business remains competitive and continues to thrive.