Selling White-Label Digital Products Explained: 2024 Guide

Boost Your Business with White-Label Digital Products

White label digital products are a game-changer for businesses wanting to expand their offerings without investing heavily in product development. In simplest terms, these are pre-made digital products created by one company and sold to another for rebranding and resale under their own brand.

Quick Overview of White Label Digital Products:

  • Save Time and Money: No need to develop products from scratch.
  • Increase Brand Recognition: Consistent branding across all offerings.
  • Access Expertise: Leverage high-quality products made by experts.
  • Customization: Tailor products to meet specific business needs.

White label digital products can range from articles and ebooks to software tools, making them versatile solutions for different business needs. Anthem CRM understands the transformative potential of these products, and in this guide, we’ll help you navigate this promising market, showcasing how white label digital products can streamline your operations and boost your profitability.

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Let’s dive deeper into white-label digital products and discover how they can help your business flourish!

What Are White-Label Digital Products?

White-label digital products are pre-built solutions created by one company and sold to another to rebrand and resell under their own name. These products save businesses time and money by avoiding the need to develop products from scratch. They can range from articles and ebooks to software tools, catering to various business needs.

Rebranding is a key aspect of white-label products. It involves customizing the product’s appearance and branding elements to align with your company’s identity. This allows businesses to offer high-quality products without the extensive resources required for development.

Third-party manufacturing is the backbone of white-label products. The original creators focus on producing the product, while the purchasing company handles marketing and sales. This division of labor allows each party to leverage their strengths and expertise.

Examples of White-Label Digital Products

White-label digital products span numerous industries, providing versatile solutions for businesses. Here are some popular examples:

Beauty and Cosmetics

In the beauty industry, white-label products are prevalent. Brands can collaborate with manufacturers to create skincare, makeup, and hair care products. For instance, a skincare company might rebrand an anti-aging serum developed by a third-party manufacturer, tailoring the formulation and packaging to appeal to their target audience.


White-label software products are highly customizable and can include:

  • White-Label Web Design Programs: These tools enable businesses to create stunning websites without coding expertise.
  • White-Label App Design Programs: These platforms allow companies to build mobile apps with customizable features.
  • White-Label CRM Software: Customer Relationship Management tools help businesses manage customer interactions and data.

Digital Marketing Services

Digital marketing agencies often use white-label products to offer a range of services, such as:

  • White-Label SEO Tools: These tools provide keyword research, backlink analysis, and performance tracking.
  • White-Label Social Media Management Tools: Manage multiple social media accounts, schedule posts, and analyze performance under your brand.
  • White-Label Email Marketing Services: These include email automation, lead management, and detailed analytics.

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Real-World Examples

  • Walmart and Whole Foods are well-known for their white-label products. They sell items under their own brands, but these products are manufactured by third parties.
  • Google Workspace is a prime example of white-label software, allowing businesses to rebrand productivity tools to fit their corporate identity.

White-label digital products offer an efficient way to expand your product offerings, streamline operations, and boost profitability. We will explore the benefits of selling white-label digital products and how they can elevate your business strategy.

Benefits of Selling White-Label Digital Products

Time and Cost Savings

One of the biggest advantages of white-label digital products is the significant time and cost savings they offer. Developing a new product from scratch requires a lot of time, money, and resources. By leveraging pre-built solutions, you can bypass the lengthy product development cycle.

Example: A leading American CTV provider saw their gross revenue increase by 5.6 times and performance improve by 60% after incorporating white-label solutions .

Increased Brand Recognition

Rebranding white-label products allows you to establish a consistent brand image across all your offerings. Consistent branding increases your market visibility and helps build a stronger brand presence.

Fact: Consistent branding can increase revenue by up to 23% (source).

Access to Expertise

White-label products often come from industry experts, providing high-quality solutions that you might not have the resources to develop in-house. This gives you access to specialized knowledge without the need for additional training or hiring.

Quote: “White-label digital products can provide businesses with access to expertise that they may not have in-house” (source).

Flexibility and Customization

White-label products offer a high degree of flexibility and customization. You can tailor these products to meet your specific needs, making them unique to your brand and more appealing to your target audience.

Example: With over 50 customizable digital product templates available, businesses can quickly rebrand and sell under their own name .

White-label digital products are a powerful tool for businesses looking to save time, cut costs, and enhance their brand. Up next, let’s delve into some of the top white-label digital products to sell in 2024.

Top White-Label Digital Products to Sell in 2024

PPC White-Label Advertising

PPC (Pay-Per-Click) advertising is a popular choice for businesses wanting quick results. Unlike SEO campaigns, which can take months to show effects, PPC can drive traffic almost immediately. With PPC, you pay for each click on your ad, leading to a high ranking on search engines like Google.

Quick Results: Your website can appear at the top of search results within 1-2 days.
High ROI: Case studies show that businesses can achieve over 4,000% ROI within 30 days using white-label PPC services .
Flexibility: Offers both managed services and standalone solutions, including ad design, copywriting, and landing page creation.

SMM White-Label Advertising

Social Media Marketing (SMM) is essential for any brand looking to engage with its audience. Platforms like Facebook and Instagram provide a casual environment for communication, building strong brand-customer relationships.

Brand-Customer Relationships: Social media is ideal for creating loyal fans and business partnerships.
Referral Traffic: Socials can generate a significant amount of referral traffic, sometimes accounting for tens of percent of a business’s total traffic.
Growing User Base: The number of social media users increases every year, making it a reliable channel for marketing (source).

White-Label Email Marketing Services

Email marketing remains a powerful tool for customer engagement and retention. White-label email marketing services automate tasks like sending promotional emails, managing leads, and tracking performance.

Email Automation: Automate your email campaigns to save time and ensure timely communication.
Lead Management: Efficiently manage leads to nurture them through the sales funnel.
Revenue Increase: Email marketing can generate significant ROI. For example, companies using email automation saw a 56% increase in revenue .

Programmatic White-Label Advertising

Programmatic advertising automates the buying and selling of ads using AI algorithms. This method ensures that ads are shown to the right audience at the right time, maximizing effectiveness.

Automated Ad Buying: Uses AI to buy ads automatically, improving efficiency.
Precision Targeting: AI algorithms ensure that ads reach the most relevant audience.
Ad Networks: Connects you to various ad networks, broadening your reach and potential impact (source).

These top white-label digital products offer businesses a way to quickly and efficiently enhance their marketing efforts. Whether through PPC, SMM, email marketing, or programmatic advertising, these tools provide substantial benefits and high ROI, making them excellent choices for 2024.

Next, let’s explore how to get started with white-label digital products, including finding reputable vendors and effective reselling strategies.

How to Get Started with White-Label Digital Products

Finding Reputable Vendors

The first step in selling white-label digital products is to find reliable vendors. Here are some top options:

  • Established in 2008, offers over 18,442 resources across more than 70 categories. They employ an in-house team of experts to create high-quality content, from articles and ebooks to workshops and lead magnets.

  • Big Product Store: With over 10,000 premium PLR products, this membership platform provides unlimited access to its continually updated library. It covers a wide array of niches from business to hobbies.

  • Content Sparks: Specializing in high-quality, fully brandable PLR courses and coaching materials, Content Sparks offers detailed modules and customizable materials in business, personal development, sales, and marketing.

  • Tools For Motivation: Focused on self-help and personal development, this platform offers over 7,000 resources, including courses, ebooks, and content bundles.

  • PLR Printables Store: Known for diverse, high-quality printables, this store offers planners, journals, social media templates, and games. It’s a great choice for those looking to sell creative printables on platforms like Etsy or Shopify.

Customization and Branding

One of the biggest advantages of white-label digital products is the ability to customize them. Here’s how to make them your own:

  • Logo: Add your company’s logo to the products to enhance brand recognition.

  • Colors: Adjust the color schemes to match your brand’s identity.

  • Branding Elements: Incorporate other branding elements like fonts and taglines to make the product look like it was created by your company.

Reselling Strategies

Reselling white-label digital products can be a lucrative business strategy. Here’s how to do it effectively:

  • Wholesale Pricing: Purchase products at a wholesale price.

  • Markup: Sell them at a markup to generate profit.

  • New Revenue Streams: This approach can be especially useful if you’re just starting out and don’t have the resources to create your own products.

Using White-Label Products as Lead Magnets

White-label products can also serve as excellent lead magnets. Here are some ideas:

  • Ebooks: Offer free ebooks in exchange for contact information.

  • Webinars: Host webinars to attract and engage potential customers.

  • Courses: Provide free courses to build your email list and generate new leads.

Incorporating White-Label Products into Content Marketing

Using white-label digital products as part of your content marketing strategy can help establish your business as a thought leader. Here’s how:

  • Blog Posts: Use articles and reports to create engaging blog posts.

  • Videos: Integrate video content to attract a broader audience.

  • Infographics: Share informative infographics to capture attention and convey complex information simply.

By following these strategies, you can effectively integrate white-label digital products into your business, enhancing your offerings and driving growth.

Next, let’s address some frequently asked questions about white-label digital products.

Frequently Asked Questions about White-Label Digital Products

What is a white label digital product?

A white label digital product is a pre-made digital solution created by one company and rebranded by another. The purchasing company can customize the product with its own branding elements, like logos and colors, and sell it as if it were their own. This saves time and resources since the product is ready-made and only needs minor adjustments to fit the brand.

What is an example of a white label product?

Examples of white label products span various industries. For instance, in digital marketing, companies often rebrand pre-built tools like SEO software or email marketing platforms. In the beauty sector, businesses might rebrand skincare products or cosmetic lines. According to Anthem CRM, some popular white label products include:

  • SEO Tools: Pre-built software that helps improve website rankings.
  • Email Marketing Platforms: Tools for automating and managing email campaigns.
  • Beauty Guides: Digital guides on building skincare routines or makeup tips.

What is a white label software product?

A white label software product is a type of software developed by one company and then rebranded and sold by another. Unlike private label software, which is exclusive to one company, white label software can be sold to multiple buyers. These buyers can customize the software with their branding but the core functionality remains the same.

For example, Constant Contact offers powerful email marketing software that businesses can rebrand and resell under their own name. Similarly, Google Workspace can be resold with custom branding to enhance productivity and collaboration for clients.

These products provide businesses with a quick and cost-effective way to offer high-quality solutions without the need for in-house development.


Selling white-label digital products is a smart strategy for businesses looking to expand their offerings, save on development costs, and boost their brand recognition. By leveraging high-quality, customizable products from reputable vendors, companies can quickly enter new markets and meet the diverse needs of their clients.

Summary of Benefits

  1. Time and Cost Savings: Skip the lengthy product development phase and go straight to market with proven solutions.
  2. Increased Brand Recognition: Consistent branding across various products helps build a strong market presence.
  3. Access to Expertise: Benefit from the knowledge and skills of industry experts who have developed these products.
  4. Flexibility and Customization: Tailor products to meet the specific needs of your customers, enhancing satisfaction and loyalty.

How Anthem CRM Can Help

At Anthem CRM, we provide a range of white-label local marketing tools designed to help you scale your business effortlessly. Our solutions come with comprehensive training and ongoing support to ensure you get the most out of your investment.

Final Thoughts

As we move into 2024, the landscape for white-label digital products is more promising than ever. Whether you’re a small business looking to scale or an established company seeking to diversify, white-label products offer a cost-effective, scalable, and customizable solution.

By choosing the right white-label products and vendors, you can achieve significant growth and operational efficiency. Ready to take the next step? Explore our white-label solutions and see how we can help you grow.

So what are you waiting for? Start your white-label journey today and see the difference.